--- title: "Free Content Decay Detector · gscdump" canonical_url: "https://gscdump.com/tools/content-decay" last_updated: "2026-08-05T03:55:38.597Z" meta: description: "Identify pages losing organic traffic over time by comparing current and previous periods. Free with a connected Google account." "og:description": "Identify pages losing organic traffic over time by comparing current and previous periods. Free with a connected Google account." "og:title": "Free Content Decay Detector · gscdump" --- gscdump on GitHub # **Free content decay detector** Find pages losing traffic. Compare the last 28 days with the previous 28 days. Sign in to connect your property. Requires Google Search Console ## **Synopsis ** Compares your recent GSC performance against a baseline period to identify pages losing organic traffic. See severity scores, click loss amounts, and position changes for every declining page. Free with a connected Google account. ## **Connect Google Search Console** This tool reads your real GSC data. Sign in with Google to analyze your sites. Read-only access only. [**Sign in with Google **](https://gscdump.com/auth/google) Read-only Search Console scope. No write access. ## **What is content decay?** Content decay is the gradual decline in organic traffic to a page over time. Pages that once performed well, driving steady clicks and ranking on page 1, start losing positions and traffic as the web evolves around them. The average blog post reaches peak traffic within 6-12 months of publication, then begins to decay unless actively maintained. Catching decay early is crucial: it's far easier to refresh a page that's dropped from position 3 to position 8 than to recover one that's fallen to page 5. ## **Why content decays** ### **Outdated information ** Statistics, dates, tools, and facts become stale. A "2024 guide" looks old in 2026; readers and Google both prefer fresh content. ### **Competitor improvements ** Others publish better, more comprehensive content. If a competitor adds 2,000 words of new value, your static page loses its edge. ### **Search intent shifts ** What users want from a query changes over time. A keyword may shift from informational to commercial intent. ### **Algorithm updates ** Google's ranking factors evolve. Core updates can shift what "quality" means for a given topic. ## **Content refresh strategies** ### **Quick wins (1-2h) ** Update title, meta, publish date. Fix broken links. Add "Last updated" timestamp. Replace outdated statistics and screenshots. ### **Content expansion (half a day) ** Add new sections based on related keywords. Include fresh examples, case studies, or original data. Answer "People Also Ask" questions. ### **Format improvements (half a day) ** Add images, comparison tables, or infographics. Break up long paragraphs. Add a table of contents. Embed relevant videos. ### **Strategic linking (1h) ** Add internal links from your highest-traffic pages. Update outbound links. Create supporting content that links back. ## Frequently asked questions ## **See also**
[~~/tools/movers ~~](https://gscdump.com/tools/movers)
Track keyword movement over time; rising keywords can offset decay, declining ones may be causing it.
[~~/tools/striking-distance ~~](https://gscdump.com/tools/striking-distance)
After refreshing decayed content, find which keywords are closest to page 1.
[~~/tools/cannibalization ~~](https://gscdump.com/tools/cannibalization)
Cannibalization can cause decay; check if multiple pages compete for the same keywords.