--- title: "Free Keyword Movers & Shakers Report · gscdump" canonical_url: "https://gscdump.com/tools/movers" last_updated: "2026-08-05T03:55:39.768Z" meta: description: "Track which keywords are gaining or losing positions and clicks. Free with a connected Google account." "og:description": "Track which keywords are gaining or losing positions and clicks. Free with a connected Google account." "og:title": "Free Keyword Movers & Shakers Report · gscdump" --- gscdump on GitHub # **Free keyword movers and shakers report** Track keywords gaining or losing ground in search. Sign in to connect your property. Requires Google Search Console ## **Synopsis ** Compares the last 28 days of GSC data against the previous period to identify keywords with significant click and position changes. Catch rising opportunities to double down on, and declining keywords to investigate. Free with a connected Google account. ## **Connect Google Search Console** This tool reads your real GSC data. Sign in with Google to analyze your sites. Read-only access only. [**Sign in with Google **](https://gscdump.com/auth/google) Read-only Search Console scope. No write access. ## **What are keyword movers and shakers?** Movers and shakers are keywords experiencing significant changes in performance between two time periods. Rising keywords are gaining clicks and improving positions, while declining keywords are losing ground. This analysis is your early warning system for SEO trends. Comparing the last 28 days against the previous 28 days gives you a clear picture of which keywords are gaining momentum and which need attention. Rising keywords represent opportunities to double down. Declining keywords are flags to investigate before losses compound. ## **Why track keyword movement?** SEO is not static. Rankings fluctuate daily based on algorithm updates, competitor activity, content freshness, and search intent evolution. Without tracking, you're flying blind. ### **Early warning ** Catch ranking declines in the first 2-4 weeks, before traffic losses compound. ### **Algorithm update detection ** Sudden shifts across many keywords often indicate a Google algorithm update. ### **Content ROI ** See which content investments are paying off via rising keywords linked to recent publishes. ### **Competitive signals ** Declining keywords may signal that a competitor has published better content or earned authoritative backlinks. ## **How to respond to changes** ### **Rising keywords: double down ** Add internal links from other relevant pages. Expand content sections to cover related subtopics. Create supporting content targeting long-tail variations. Build additional signals. ### **Declining keywords: investigate and respond ** First diagnose the cause: check Google's Search Status Dashboard for algorithm updates, review competitor content, verify no technical issues. Then respond with content refreshes, improved internal linking, or title/description optimization. ### **Position up, clicks down ** Typically indicates seasonal changes, reduced search volume, or new SERP features (AI Overviews) capturing clicks. Check Google Trends and SERP layout changes. ## Frequently asked questions ## **See also**
[~~/tools/content-decay ~~](https://gscdump.com/tools/content-decay)
Declining movers often signal content decay; check which pages are losing traffic and need refreshing.
[~~/tools/striking-distance ~~](https://gscdump.com/tools/striking-distance)
Rising keywords near page 1 are prime candidates for targeted optimization.
[~~/tools/opportunity ~~](https://gscdump.com/tools/opportunity)
After identifying rising keywords, check if their CTR can be further improved with title optimization.