---
title: "Investigate search traffic"
description: "Pick a repeatable SEO investigation and check each Report against source rows."
canonical_url: "https://gscdump.com/gscdump-cli/guides/investigate-traffic"
last_updated: "2026-10-03T07:15:31.898Z"
---

# Investigate search traffic

Start with a question. Keep the Site, search type, and complete date windows consistent. Check Report Sections against [source rows](/gscdump-cli/guides/use-data/query-and-export).

::table{tabindex="0"}
| Question                                     | Guide                                                                                                         | Data                           |
| -------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | ------------------------------ |
| What changed this week?                      | [Review search traffic each week](/gscdump-cli/guides/investigate-traffic/weekly-triage)                      | Store or live                  |
| Why did one page lose clicks?                | [Investigate a page traffic drop](/gscdump-cli/guides/investigate-traffic/traffic-drop)                       | Needs Store for triage         |
| Which queries have weak CTR?                 | [Find search queries with low CTR](/gscdump-cli/guides/investigate-traffic/low-ctr)                           | Store for some CTR Analyzers   |
| Did brand traffic change?                    | [Separate brand and non-brand traffic](/gscdump-cli/guides/investigate-traffic/brand-traffic)                 | Store or live; supply terms    |
| Why are impressions not turning into clicks? | [Find queries with impressions but few clicks](/gscdump-cli/guides/investigate-traffic/impressions-no-clicks) | Store or live, where supported |
| Is growth seasonal?                          | [Check whether search growth is seasonal](/gscdump-cli/guides/investigate-traffic/growth-trends)              | Needs Store history            |
| Is mobile different?                         | [Compare traffic by device and search type](/gscdump-cli/guides/investigate-traffic/device-gaps)              | Store for device-gap Analyzer  |
::

A live result can omit query detail or hit a row budget. A partly covered Store window stops with a sync command. Read the [Reports](/gscdump-cli/api/reports) and [Analyzers](/gscdump-cli/api/analyzers) references for exact support. For URL questions, [check visibility](/gscdump-cli/guides/check-visibility).

## Sitemap

See the full [sitemap](/sitemap.md) for all pages.