--- title: "Zero-click keywords · gscdump" canonical_url: "https://gscdump.com/tools/zero-click" last_updated: "2026-10-03T04:31:36.394Z" meta: description: "Queries in your Google Search Console record in the top 10 with 100 or more impressions and CTR under 1% over 28 days. Free with a Google sign-in." "og:description": "Queries in your Google Search Console record in the top 10 with 100 or more impressions and CTR under 1% over 28 days. Free with a Google sign-in." "og:title": "Zero-click keywords · gscdump" --- Which queries show my pages but almost never get the click? # Zero-click keywords Queries where your pages rank in the top 10 with 100 or more impressions and CTR under 1% over the last 28 days. ## What it returns Real rows, no sign-in Average position 10 or better, at least 100 impressions, CTR under 1%, one row per query, sorted by impressions. [nuxtseo.com](https://nuxtseo.com) · 2026-08-22 to 2026-09-18, 6 of 33 rows · captured 2026-09-22 Example Zero-click keywords rows from nuxtseo.com | Keyword | Impressions | Clicks | CTR | Position | | --- | --- | --- | --- | --- | | | | schema validator | 55,922 | 376 | 0.67% | 4.62 | | schema checker | 14,996 | 255 | 1.70% | 4.17 | | schema markup validator | 13,903 | 96 | 0.69% | 3.96 | | meta tag checker regalseo | 7,232 | 1 | 0.01% | 9.39 | | schema org testing tool | 6,469 | 0 | 0.00% | 4.74 | | sitemap checker | 4,668 | 126 | 2.70% | 6.62 | These are nuxtseo.com's own rows, read from its Search Console record. Connect a Site below to run the same query over yours. ## Run it on your own record [**Continue with Google **](https://gscdump.com/auth/google) HostedRead-only Search Console scope. Free during beta. or ``` gscdump analyze zero-click --site sc-domain:example.com ``` $ LocalMIT licensed, on npm. Over MCP: `run-report { siteId: "", reportId: "opportunities" }` [Connect with MCP](https://gscdump.com/mcp) to reach it from ChatGPT, Claude, Cursor, or Copilot. ## **What a zero-click search is** A zero-click search ends on the results page. Google shows the answer in a featured snippet, a knowledge panel, an AI Overview, a calculator, or a weather card, and nobody clicks through. SparkToro's 2024 study measured **58.5% of US Google searches** ending with no click, and **59.7%** in the EU. Your Search Console record shows the same effect one query at a time: impressions hold, clicks do not. ## **Results page features that answer the query** - **Featured snippets.** A paragraph, list, or table lifted from a top-ranking page. If the page is yours, the impressions carry the brand without a click. - **AI Overviews.** A generated summary above the results, drawing on several pages. Early studies put the CTR drop on informational queries at 30-60%. - **Knowledge panels.** Entity cards from Google's Knowledge Graph: companies, people, places. They answer navigational queries in place. - **Direct answers.** Calculators, unit conversions, weather, stock prices, scores. No page wins these clicks. ## **What to do with the rows** - **Search each query yourself.** The record shows the effect. The results page shows the cause. Note which feature sits above your page for each row. - **Separate the rows you can win.** A direct answer is unrecoverable. A featured snippet or AI Overview leaves room for a page that goes past the summary: a comparison, a working example, a tool. - **Re-run after a change.** Query rows leave this list when CTR crosses 1%. Run again after 2-4 weeks and compare the count. ## Common questions A search where the person gets what they came for on the results page and clicks nothing. SparkToro's 2024 study put the share at 58.5% of US Google searches and 59.7% in the EU. It keeps queries with average position 10 or better, 100 or more impressions, and CTR under 1% over the last 28 days. One row per query, at its best position. No. If your page feeds a featured snippet, the impressions carry the brand even with no click. The row tells you the query is answered on the results page; what to do about it is your call. Early studies put the CTR drop at 30-60% on informational queries where an AI Overview appears. The record shows the drop as impressions holding while clicks fall. Zero-click keeps the extreme end only: top 10 with CTR under 1%. Opportunity keeps every query whose CTR sits under the benchmark for its position. ## **See also**
Opportunity keywords
Queries whose CTR sits below the benchmark for their position, ranked by the click gap.
Striking distance keywords
Queries ranking 4-20 by impressions, with CTR and clicks for each.
Movers and shakers
Queries whose clicks changed 20% or more between the last 28 days and the 28 before.
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